Now that I’m done thoroughly mangling that vague metaphor, let’s get down to business. You know you need to start blogging to grow your business, but you don’t know how. In this post, I’ll show you how to write a blog post in five simple steps that people will actually want to read. Ready? Let’s get started.
How to Write a Blog Post in Five Easy Steps [Summary]:
- Step 1: Plan your blog post by choosing a topic, creating an outline, conducting research, and checking facts.
- Step 2: Craft a headline that is both informative and will capture readers’ attentions.
- Step 3: Write your post, either writing a draft in a single session or gradually word on parts of it.
- Step 4: Use images to enhance your post, improve its flow, add humor, and explain complex topics.
- Step 5: Edit your blog post. Make sure to avoid repetition, read your post aloud to check its flow, have someone else read it and provide feedback, keep sentences and paragraphs short, don’t be a perfectionist, don’t be afraid to cut out text or adapt your writing last minute.
Now let’s review each step in more detail.
How to Write a Blog Post, Step 1: Planning
First, a disclaimer – the entire process of writing a blog post often takes more than a couple of hours, even if you can type eighty words per minute and your writing skills are sharp. From the seed of the idea to finally hitting “Publish,” you might spend several days or maybe even a week “writing” a blog post, but it’s important to spend those vital hours planning your post and even thinking about your post (yes, thinking counts as working if you’re a blogger) before you actually write it.
Does your blog post have enough circles and crosses?
Long before you sit down to put digital pen to paper, you need to make sure you have everything you need to sit down and write. Many new bloggers overlook the planning process, and while you might be able to get away with skipping the planning stage, doing your homework will actually save you time further down the road and help you develop good blogging habits.
Choose a Topic That Interests YOU
There’s an old maxim that states, “No fun for the writer, no fun for the reader.” No matter what industry you’re working in, as a blogger, you should live and die by this statement.
Before you do any of the following steps, be sure to pick a topic that actually interests you. Nothing – and I mean NOTHING – will kill a blog post more effectively than a lack of enthusiasm from the writer. You can tell when a writer is bored by their subject, and it’s so cringe-worthy it’s a little embarrassing.
Don’t go there.
I can hear your objections already. “But Dan, I have to blog for a cardboard box manufacturing company.” I feel your pain, I really do. During the course of my career, I’ve written content for dozens of clients in some less-than-thrilling industries (such as financial regulatory compliance and corporate housing), but the hallmark of a professional blogger is the ability to write well about any topic, no matter how dry it may be. Blogging is a lot easier, however, if you can muster at least a little enthusiasm for the topic at hand.
You also need to be able to accept that not every post is going to get your motor running. Some posts will feel like a chore, but if you have editorial control over what you write about, then choose topics you’d want to read – even if they relate to niche industries. The more excited you can be about your topic, the more excited your readers will be when they’re reading it.
If you’re really desperate for inspiration, check out our list of eight blog topic generators to get you going.
Write an Outline For Your Post
Great blog posts don’t just happen. Even the best bloggers need a rough idea to keep them on-track. This is where outlines come in.
An outline doesn’t need to be lengthy, or even detailed – it’s just a rough guide to make sure you don’t ramble on and on about something tangential to your topic.
For example, this is the outline for this post that I sent to my editor before getting to work:
[Quick summary explaining what the blog post will cover]
Section 1 – Planning a Blog Post
– Things bloggers should do before putting pen to paper – outlining, research etc.
Section 2 – Writing a Blog Post
– Tips on how to focus on writing, productivity tips for bloggers
Section 3 – Rewriting/Editing a Blog Post
– Self-editing techniques, things to watch out for, common blogging mistakes
Section 4 – Optimizing a Blog Post
– How to optimize a blog post for on-page SEO, social shares/engagement, etc.
Section 5 – Conclusion
The purpose of this outline is to make sure I know what I plan to cover, in what order the various sections will appear, and some bare-bones details of what each section will include.
Outlines keep you honest. They stop you from indulging in poorly thought-out metaphors about driving and keep you focused on the overall structure of your post. Sometimes I’ll write a more thorough outline (and sometimes I won’t bother with one at all), but most of the time, something like the outline above is perfectly acceptable.
Whether you write your outline in your word processor, on a piece of paper, or even scribbled on a bar napkin, do whatever works for you to keep you focused.
Do Your Research
One of the biggest secrets professional bloggers (myself included) don’t want you to know is that we don’t actually know everything. Truth be told, sometimes we don’t know anything about a topic before we sit down to write about it.
Pro tip: you don’t actually need a passport to write a travel marketing post.
This doesn’t mean that all bloggers are insincere fakers. On the contrary, many bloggers’ natural curiosity is what makes them great at what they do. If you blog for a living, you have to be comfortable jumping from one topic to the next, even if you don’t know anything about it. What allows us to do this, and to write authoritatively about subject areas that are new to us, is knowing how to properly research a blog post.
It almost goes without saying, but relying solely on Wikipedia as a primary source is almost always a bad idea. Yes, Wikipedia does have thousands of excellently researched articles, but it’s not infallible, and erroneous facts do make their way into articles without site editors noticing. Plus, every verifiable fact on the site is cited from links elsewhere on the web, so why cite the middleman?